Infinity pool at Hotel Alexander with breathtaking views, Private Selection Hotels (c) photo www.philippehahn.com

Private Selection Hotels

Visible together. Strong together.

Why we recommend the Private Selection Hotels to you

Some hotels are more than just places to arrive at – they are places to return to. Such as our partners from the Private Selection Hotels. At their properties, exceptional service, genuine warmth, and a deep understanding of true hospitality come together. They, as do we, believe that quality is not found in what is loud, but in what is felt: in small gestures, in attentive hosts, in moments that linger.

What connects us? The conviction that travel becomes special when it touches you. That pleasure takes time, and character needs space. That every house has its own story to tell – and that story lives on only through the people who carry it forward with passion.

Through our partnership with Private Selection Hotels, we are able to offer our guests new horizons: extraordinary destinations, family-run hotels, and genuine experiences far beyond the ordinary. An expansion that doesn’t merely broaden the hotel selection, but also heightens what is most precious of all – the joy of travel.

Together, we stand for hospitality with integrity – and for what is becoming ever more valuable in a fast-moving world such as ours: time, quality, and authenticity.

What unites us: culture, hospitality, and authenticity

In a world that spins ever faster, places that preserve what is genuine gain significance: culture, hospitality, authenticity. This is where Schlosshotels & Herrenhäuser and Private Selection Hotels & Tours meet – two collaboratives of characterful establishments, run with heart and an instinct for what really matters. We share the belief that actual quality isn’t loud, but something that is sensed – in the love for detail, the warmth of a welcome, and the feeling of truly arriving. It is not only about staying the night, but about experiences that leave a lasting impression. History comes alive without feeling like a museum. Pleasure meets soul. And sustainability is no empty buzzword, but rather a lived conviction.

Personality and Charm

Private Selection Hotels & Tours brings together 50 carefully selected 4- and 5-star properties in Switzerland and neighboring Europe. The quality seal “Private Selection Hotels” stands for consistently verified excellence, individuality, and charm; each member hotel retains its unique identity while meeting common standards of service, cuisine, atmosphere, and responsible business practices. Here, you will meet happy people – because they are at the heart of everything: hosts and guests alike. The guiding principle is clear: “Happy are those who make others happy.” You feel the ambience the moment you arrive – personal, unpretentious, warm – unlike anything you have ever encountered.

Concierge Service for Tailor-Made Travel

Private Selection Concierge Service reads guests’ wishes “straight from a phone call or an email” – and fulfills them all. Consultation, availability checks, bookings, and extras all flow seamlessly together: from room preferences and travel arrangements to excursions, small adventures, and full itineraries. Personal, competent, and reliable – six days a week.

Aside from individual stays, Private Selection Hotels & Tours also curates hotel-to-hotel journeys that bring the diversity of each region vividly to life: an array of nature and outdoor moments while hiking, e-biking, cross-country skiing, or driving scenic routes; astonishing culture and history via castle and UNESCO heritage trails; culinary indulgence, wine, and soothing spa retreats; and iconic panoramic train rides or inspiring self-drive routes. All travel is personally tailored, combinable, and comes with an experience guarantee – complete with detailed documentation, recommendations, and insider tips.

What connects us is our ethos: real places, real people, real experiences. For you as a traveler, that means even greater choice and depth – with the assurance that comes with a quality seal and the convenience of personal concierge service.

Contact


Private Selection Hotels & Tours
Zähringerstrasse 21
6003 Lucerne
Switzerland

+41 41 368 10 05

info@privateselection.ch

www.privateselection.ch


The information and reservations center is available
Monday to Friday from 7:00 a.m. to 6:30 p.m.
and Saturdays from 9:00 a.m. to 12:00 noon.

 

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