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Land Rover – Above and Beyond

Tradition. Innovation. PERFECTION.

It was the year 1948 when Maurice Wilks, chief designer for Rover, made virtue out of necessity, taking aluminium parts from the British army, an indestructible engine and a ladder frame to build the first all-wheel Rover: The very first Land Rover had been born. Its versatility was unmatched from the very beginning, its robustness was the stuff of myth, and the civil, humanitarian and military expeditions of the Land Rover to the remotest corners of the Earth made it a legend. In short: Land Rover wrote history from the outset. And famous Land Rover drivers, such as Sir Winston Churchill, King Edward VIII and Queen Elizabeth II, added there own contributions to its worthy chronicle. To this day, Land Rover remains the epitome of stylish status and indestructible quality. Facts attested to by history itself: more than 70 percent of the Land Rovers produced since 1948 are still regularly out on our roads and fields.

The Land Rover – and today the DEFENDER – was supplemented by the luxurious RANGE ROVER in 1970, the world’s first sports utility vehicle with permanent 4-wheel drive. This was followed by bestsellers including the versatile DISCOVERY, the compact FREELANDER and the sporty RANGE ROVER SPORT. High-tech solutions such as TERRAIN RESPONSETM are cause for even more entries in the history books. All models contain within themselves the legacy of a genuine off-road vehicle intended for use in rough terrain. Which explains why Land Rover is a particular champion of nature and the environment. Land Rover assembly is ISO 14001 certified and CO2 emissions of all models have been reduced significantly. Land Rover supports “Born Free” and other environmental protection organizations with their vehicles and know-how. Land Rover has embarked on a path to the future marked by sustainability and a natural awareness of our responsibility towards the planet and all living beings.

FURTHER INFORMATION: WWW.LANDROVER.COM

The DEFENDER is, for many car lovers, the ultimate Land Rover. An icon of automobile construction, it embodies robustness and adventure. For emergency responders, expedition teams and outdoor sports enthusiasts, the DEFENDER is the most reliable partner in extreme situations. For all Landy fans, it is a multi-functional vehicle with a cult following, timeless design, an incomparably stylish appearance and state-of-the-art technology. The 2.4 l diesel engine with a brawny 360 Nm torque, 6-gear manual transmission, high performance heat and AC, a modern, clearly designed dashboard and ergonomic seats imbue the DEFENDER with eternal youth. Add to that the almost unlimited opportunities to customize the DEFENDER to your personal needs and wishes. All-wheel technology, proven a thousand times over, modern technology and an addictive sense of style, all in perfect combination.

Every day of our lives is filled with adventures, big and small. From the drive to our morning jog, to a business trip down the motorway, to action-packed outdoor fun with the kids. The Land Rover FREELANDER 2 is your reliable partner for all the challenges life brings our way. With its flexible interior, it provides ample room for recreation, family and business. High-tech features such as TERAIN RESPONSE TM, Hill Descent Control (HDC) and Roll Stability Control (RSC) deliver the ultimate driving enjoyment in all situations. With its revolutionary, intelligent Stop /Start technology, which stops its TD4_e engine whenever you stop, you will save on money, petrol and CO2 emissions with every kilometer you drive. Aside from its leading technology, the innovative FRELANDER 2 always has something else on board: the Land Rover mystique and a hint of adventure.

The Land Rover DISCOVER Y is Land Rover’s ultimate success story, celebrating its 20-year anniversary in 2009. The brand-new DISCOVER Y 4 boldly continues the tradition of its predecessors, building on uncompromising perfection and optimal versatility. During development, Land Rover even managed to improve on perfection. Its new, dynamic design demonstrates this revolution on the outside. Internally, its new active suspension, optimized TERRAIN RESPONSE TM and a new LR-TDV6 3.0 l twin-turbo 245 HP diesel engine guarantee that the DISCOVERY 4 will continue to extend its technological lead on the competition. A TFT-LCD display and a surround camera system with trailer assistant provide additional future-looking driver comfort.

The RANGE ROVER SPORT was optimized even further with the introduction of a wealth of revolutionary high-tech features. The new design makes it even more elegant and dynamic. The striking front and rear LED lights impress, providing a characteristic look and top-notch safety. The further optimized and modernized TERRAIN RESPONSE TM and the Adaptive Dynamics System in conjunction with the Dynamic Response System guarantee ideal road holding and uncompromising all-terrain capability. Two new engine systems – the LR-TDV6 3.0-l twin-turbo diesel engine and the LR-V8 5.0-l direct injection engine – provide hot-blooded sportiness accompanied by minimized CO2 emissions. Sportiness and comfort aren’t mutually exclusive: The redesigned interior and trailblazing high-tech features, such as a surround camera system with five digital cameras, as well as a steering wheel with toggle switches, for luxurious driving enjoyment. .

The new RANGE ROVER has no competition. A modern icon, standing alone above all other vehicles. It is the most advanced, highest performance and most perfected masterpiece of the automobile world. New, innovative design elements accentuate its impressive presence. The finest interior and unsurpassed high-performance vehicle technology, such as the new LR-V8 5.0-l, 510 HP direct injection engine, only serve to extend its superiority. The new Adaptive Dynamics System, upgraded TERRAIN RESPONSE TM, 12" TFT-LCD display and dual-view touchscreen – the driver and passenger can view different pictures simultaneously – are further highlights of this inimitable automobile original. The true masterpiece, after all, is one of a kind…

Land Rover - Tradition. Innovation. PERFECTION.

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