Our Partners - Tradition unites

Tradition. Innovation. PERFECTION.
It was the year 1948 when Maurice Wilks, chief designer for Rover, made virtue out of necessity, taking aluminium parts from the British army, an indestructible engine and a ladder frame to build the first all-wheel Rover: The very first Land Rover had been born. Its versatility was unmatched from the very beginning, its robustness was the stuff of myth, and the civil, humanitarian and military expeditions of the Land Rover to the remotest corners of the Earth...